Have you ever gotten really excited about a fabulous sale, only to get to the store and find you’ve been tricked? That unbelievable sale item is not available, but surprise! There’s another deal, which of course, is going to ask you to part with a great deal more money!!
It’s known as the Bait and Switch game of marketing. We’d like to share a different, more positive game, called the Subconscious Bait and Switch! Here’s how it works.
You “BAIT” those hidden memories, thoughts, and feelings - at a time when you are not going through an emotional experience - when you can look at them objectively and dispassionately - like after some meditation time at Headquarters, or when you are doing some journaling. You “Bait” your subconscious by saying or thinking key phrases that are incomplete, allowing your subconscious to fill in the blank.
Here are a few examples of phrases you can finish:
“I am just no good at ” (singing; marketing; managing money; meeting people..) “I would be so much better off, if it weren’t for” (parents; my boss; some past event) “The one thing I fear most is” (failure; looking silly; being taken advantage of; being alone; health problems.) “When I look in the mirror” (OK - no examples necessary!)
Got the idea? Your subconscious immediately fills in the blank. This is the moment when you pull the “Switch!”
You “Baited” the error thought to come to the surface, but instead of nurturing that belief, and supporting it with your thoughts, words, and actions, you begin the process of Truth Transformation! You write your thoughts down, and then set the intention to replace that self defeating thought with a more empowering Truth about who you are.
For example, let’s use a non-threatening, low-risk one: “I’m just no good at singing!” Let’s evaluate that thought for Truth. Says who? Who am I comparing myself against: a Karaoke contestant or Celine Dion? What if I sang for fun? What if I asked someone I trust to give me an honest appraisal of my singing? How is claiming that I can’t sing serving me?
Now for the most important piece: When I catch myself saying this, how could I replace it with a more empowering statement? Create a replacement phrase for yourself. We’re not talking about lying to yourself, but some replacement that moves you to a better place in your subconscious about this issue. In this example, you might switch to saying, “I enjoy singing for fun!” or “I like to sing in the shower!” Can’t you already feel the cobwebs being swept away? Try the Subconscious Bait and Switch to become aware of your hidden limiting thoughts and beliefs, and transform your thinking and your experience!
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